Elephant & Castle
When we learned the end of London tobaccos was coming, not just
for us, but for all, we stockpiled as much E&C as we could
afford. The tobacco tax folks in New York were happy as we had
to pony up 20% all of it, but we seemed set - for a while.
We made the decision not to continue the E&C line with the
new manufacturer. Most other brands continued production and
had several difficult years as smokers complained the tobaccos
This is actually the reason why we stopped producing E&C:
we knew the tobaccos would be different. Not saying worse, not
saying better, just different.
More than a decade later, the former McConnell made brands once
again enjoy excellent reputations, and loyal smokers as they
did when they were London made.
We advised our dealers we had a finite amount of E&C, after
which there would be no more, but in reality there was no way
to prepare. When it was gone, it was gone and one day
was gone. Sigh.
We received many letters - the company address was on the back
of the tin - lamenting E&C's passing, or asking where they
could buy it if we didn't have it, or how they could blend it
themselves, or something similar. We understood. Still do. Thank
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Elephant & Castle?